#11 Social Commerce Insider: The Hottest News 🔥

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23. Januar 2025

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🎉🔥 Hey social commerce superstars! 🔥🎉

Get ready for this week's Social Commerce Weekly—your ultimate source for the latest trends, game-changing insights, and cutting-edge innovations in the world of social commerce! 🚀✨

This week, we'll dive into the social commerce highlights from NRF 2025, check out H&M's innovative approach to livestream shopping and explore TikTok alternatives for brands to sustain their social commerce strategies.

Let's dive in! 🛍️📲

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🔥 SOCIAL COMMERCE HOT NEWS 🔥

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💥 HOT TAKE #1:

Social Commerce Takes Center Stage at NRF 2025

At NRF 2025, top retail leaders showcased how social commerce is reshaping e-commerce strategies. Social Commerce platforms are driving remarkable growth, especially among younger audiences. Livestream shopping while still evolving, is seen as a future growth engine. With U.S. social commerce sales projected to hit $137 billion by 2028, the message is clear—innovate, diversify, and maximize those social platforms! 🚀

🔴 What it means: Social commerce is booming and staying ahead means leveraging e-commerce for sales, engagement, and community.

👉 Read more on Modern Retail here.

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💥 HOT TAKE #2:

H&M Explores Livestreaming as Part of their Social Commerce Strategy

H&M turned heads at NRF 2025, highlighting their innovative use of influencer-driven livestream shopping. While livestreaming hasn’t hit big in the U.S. just yet, H&M believes it’s the next frontier for conversions. By experimenting with livestream techniques and aligning with influencer partnerships, they’re paving the way for stronger engagement and sales in the future.

🔴 What it means: Early adopters like H&M demonstrate the power of experimentation and staying ahead in the evolving retail trend. Brands that adapt quickly will reap the rewards of this growing opportunity.

👉 Learn about H&M's live streaming approach on India Retailing here.

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💥 HOT TAKE #3:

Exploring TikTok Alternatives for Social Commerce

With uncertainty surrounding TikTok in the U.S., brands are diversifying their social commerce strategies. Social commerce platforms and social shopping tools offer seamless integrations for short videos, live streaming, and e-commerce, and are making waves with their engagement strategies.

Sidenote: LiSA is a leading social commerce platform that offers a all-in-one social commerce software to enable social shopping directly on your website.

🔴 What it means: As brands adapt to a shifting landscape, diversification across platforms and owned properties (website, app, etc.) is key to maintaining reach and conversions, ensuring resilience in the evolving social commerce ecosystem.

👉 Read more about TikTok alternatives on Practical E-commerce here.

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That’s all for this week! 🙌

Social commerce is rapidly evolving, and we’re here to keep you ahead of the game. Stay tuned for next week’s roundup, and if you want to dive deeper into these trends or have insights to share, get in touch. 💜

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