Your go-to for practical social commerce advice and expertise.
Industry updates, practical "How-to" guides, brand success stories, and the arguments worth having about where social commerce is going next.

The 360° Social Commerce Playbook
A complete guide to building social commerce around an owned, on-site shopping experience — and using Instagram, TikTok, YouTube, and Pinterest to amplify it, not anchor it.
2026
4 articles
Social Commerce, Decoded — Issue 01
TikTok Shop's European expansion, Meta's new live-commerce ad tools, Pinterest's AI shopping experiment, and Tilt's AI-powered live auction raise — June's social commerce news, decoded for brands and retailers.

How M&S turned live shopping into a weekly habit
M&S scaled authentic, community-led live shows hosted by their own in-house experts — turning product discovery into real-time sales.

How Charlotte Tilbury hit 37% conversion with live shopping
With up to 80 brand ambassadors hosting shoppable live tutorials, Charlotte Tilbury turned Masterclasses into a high-converting, always-on channel.

How BlueWaters boosted sales with founder-led live shows
Multi-seller boutique BlueWaters used LiSA's live shopping tool to build authentic, founder-led shows that turned into measurable revenue gains.
Archive
30 articles2024
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Driving Digital Sales: A Guide to Shoppable Content on Social Media and E-Commerce
Explore the dynamic world of shoppable content in our latest blog article. Delve into the comparison between social media shoppable content and e-commerce shoppable videos, uncovering which strategy best suits your brand. Learn how these innovative approaches drive sales, boost engagement, and enhance customer loyalty. Discover insights on audience reach, engagement levels, conversion rates, and more to make informed decisions for your marketing strategy. Dive into the details and revolutionize your digital marketing approach with shoppable videos today.
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Post-Event Boost: Maximizing Your Live Shopping Event
Boost post-live shopping sales with our top tips: recording replays, enhancing product pages, reducing cart abandonment, and more. Maximize engagement and revenue.
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Live Shopping Mastery: 10 Key Tips for Unrivaled Success
Maximize live shopping success with 10 expert tips: Engage real-time with demos, exclusive offers, and interactive Q&As to drive sales and build loyalty. Elevate your brand in the virtual shopping world.

How To Pre-Promote Your Live Shopping Events
Maximize live shopping event success with these traffic boosting Must-Haves: Promote on social media, engage with email marketing, run paid ads, and create buzz with influencers. Click to get the full guide.

10 Video Marketing Trends for Your Ecommerce
Discover the latest video marketing trends set to shape 2024 in our detailed guide. Learn about the power of live shopping and short-form videos in captivating audiences and significantly increasing Average Order Values (AOV) by 40%+. Understand how integrating these strategies into your ecommerce platform can enhance customer experiences, drive conversions, and encourage social sharing. Essential reading for brands and marketers seeking to leverage video content for dynamic engagement and sustained growth.

How Shoppable Videos Elevate Your Ecommerce
Explore the power of shoppable videos across various industries in our latest blog post. Learn how to create engaging, high-converting video content for sectors ranging from fashion to technology, and see how businesses are boosting sales and enhancing customer experiences with this innovative tool.
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Boost Website AOV and Engagement Easily in 1,2,3
Discover Shoppable Stories: The game-changer for your brand's website. Elevate AOVs, engagement, and content longevity with this interactive marketing marvel. Explore real-world success stories and transform your online presence today

The Star Performer of 2024: Social Commerce
Explore 2024's top trend in 'The Star Performer of 2024: Social Commerce'. Discover how shoppable videos, live events, and user-generated content are transforming e-commerce. Master the art of engaging customers and boosting sales with our expert insights on social commerce strategies. Perfect for brands aiming to excel in the digital marketplace!

Top 10 Ecommerce Trends for 2024
Revolutionize Your Ecommerce Strategy in 2024 with LiSA: Dive into the latest trends in Video Commerce including Shoppable Stories, Shoppable Video, and Live Shopping. Discover how embracing Social Commerce, AR/VR, Voice Search, and more can catapult your brand to success. Join LiSA, the leading social commerce platform, for a free one-month trial and stay ahead of the curve. Read our comprehensive guide to make 2024 your most profitable year yet!
2023
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The Ultimate Social Commerce Guide for Omnichannel Retailers
Discover the power of omnichannel retail and video commerce in our latest blog. Learn how integrating shoppable videos, live shopping events, and phygital strategies with LiSA's innovative solutions can transform your customer experience, drive engagement, and boost sales. Explore the essentials of omnichannel success and how to seamlessly blend digital and physical retail for maximum impact. Perfect for brands looking to elevate their retail strategy in the digital age.
10 Ecommerce Strategies to Sleigh Your Christmas Sales with Live Shopping
Boost your Christmas e-commerce sales with our top 10 strategies for live shopping! Discover how to dazzle customers with interactive experiences, personalized service, and exclusive deals. Learn the power of live commerce and how LiSA can transform your holiday sales. Perfect for marketing managers seeking innovative ways to stand out.

Elevate Your Online Sales with this 3-Step Guide to Mastering Social Commerce
Unlock the potential of social commerce with our exclusive 3-Step Formula! Learn how to effortlessly boost sales and engagement on your website using LiSA's innovative Shoppable Stories, Videos, and Live Shopping. Join industry leaders like Charlotte Tilbury and Marks & Spencer in transforming your e-commerce experience. Dive into our blog to discover the secrets of successful social commerce and elevate your brand's online presence today
Black Friday & Christmas eCommerce: 10 Hacks to Increase Holiday Sales
"Discover essential strategies to elevate your e-commerce site for the holiday season with our comprehensive guide. Learn how to harness the power of video commerce, shoppable videos, and live shopping events to boost sales and customer engagement. Get insider tips on creating compelling marketing campaigns, leveraging influencer collaborations, and optimizing your online store for record-breaking holiday sales. Prepare to stand out in 2023's biggest shopping season with our expert advice and innovative tools.
The Rise of Social Commerce: Holiday Shopping's Game-Changer 2023/2024
Discover how social commerce transforms holiday shopping in 2023/2024. Learn about the power of shoppable videos and live shopping with LiSA to boost engagement, sales, and customer loyalty during the festive season. Explore key trends and stats in our latest blog post.

Social Commerce 101: Tips, Trends & Tactics
Discover the future of retail marketing with social commerce. Interactive, seamless, and social experiences that transform e-commerce.
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From Views to Sales: Make Your Social Media Videos Shoppable on Your Website
Looking to boost sales without hefty video budgets? Embrace the trend of shoppable videos! Learn how LiSA transforms your social media content into captivating shoppable experiences on your website.
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How to Integrate Social Selling into Your Marketing Strategy in 6 Simple Steps
Discover the power of social commerce and boost your online business with our 6-step guide, helping you redefine your strategy, engage your target audience, and achieve unprecedented success in the evolving world of retail. Join us now to revolutionize your marketing approach and gain a competitive edge through social commerce.
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How To Measure Success of Your Live Shopping Event
Optimize your live shopping success with essential KPIs. Learn how to track viewing, engagement, and conversion metrics, and leverage LiSA, the trusted live shopping software. Drive sales, personalize experiences, and foster brand loyalty. Let our experts guide you. Embrace live shopping's power today!
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7 Myths of Live Shopping
Dive into the world of live shopping and separate fact from fiction. Explore the misconceptions surrounding live commerce, including its limitations to social media, relevance to specific generations, and suitability for certain product categories. Discover the truth about the versatility and cost-effectiveness of live shopping, and how it can enhance your customer experience while boosting sales. Don't let myths hold your business back—embrace the power of live shopping and take your marketing strategy to new heights.
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How to Start Live Shopping?
Learn how to start live shopping in 3 easy steps with our comprehensive guide. Discover the benefits of live shopping, including increased engagement, conversions, and authenticity. Find out why live shopping is important for your business and how it can offer your customers a personalized and authentic shopping experience. With live shopping, you can answer objections, showcase your product, and generate more consumers. Start your journey into live shopping today!
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10 Proven Winning Strategies to Boost Sales & Brand Engagement with Live Shopping
Learn how to succeed in live commerce by incorporating the winning strategies discussed in this article. Discover the benefits of regular scheduling, pre-promotion, brand ambassadors, influencer marketing, and time-sensitive offers. The article also provides tips on hosting Q&A sessions, giveaways, and polls to boost viewer engagement.
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The Rise of Social Commerce
This blog post discusses the rise of social commerce and the various formats and platforms that fall under its definition, such as livestream shopping, shoppable social content, and in-game shopping. It highlights the importance of authenticity and building trust with customers in order to succeed in social commerce. The post also provides statistics and insights on the current and projected growth of social commerce and live shopping events. Finally, the post offers the opportunity to consult with a LiSA expert for help in developing a winning social commerce strategy.
Beating Inflation with Live Shopping
Should you host live stream shopping events on social media or your own website?
𝗦𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗵𝗼𝘀𝘁 𝗹𝗶𝘃𝗲𝘀𝘁𝗿𝗲𝗮𝗺 𝘀𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗲𝘃𝗲𝗻𝘁𝘀 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗼𝗿 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝘄𝗲𝗯𝘀𝗶𝘁𝗲?
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Press Release: Social commerce start-up LiSA unveils “LiSA POP” at NRF
Press Release Social commerce start-up LiSA unveils “LiSA POP” at NRF
2022
2 articles
Live Streaming now possible through Instagram 3rd Party API
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5 Golden Rules to Rule Live Shopping
Discover the 5 golden rules for successful live shopping, from authenticity to community-driven content. Learn how brands like yours are revolutionizing sales with live and social shopping. Maximize engagement and sales now!
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