#14 Social Commerce Insider: The Hottest News 🔥

Welcome back, social commerce leaders! 😎

You're just in time for Social Commerce Weekly—your go-to source for the latest trends, strategies, and big moves shaping the future of online shopping! 🚀✨

In this episode, we’re diving into PureWow’s big move into live shopping, how TikTok Shop’s expansion across Europe is creating new opportunities, and why VERB ’s AI-powered acquisition is shaking up video commerce.

Trends loaded—let’s explore! 🔥🛍️

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🔥 SOCIAL COMMERCE HOT NEWS 🔥

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🎯 Hot Take #1

PureWow Joins the Live Shopping Boom with WowShoppes

Lifestyle media brand PureWow is launching WowShoppes, a live shopping series on TikTok Live, as part of its 15th-anniversary initiatives. With weekly live sessions featuring beauty, skincare, and potentially fashion and home goods, the brand aims to leverage its strong commerce expertise and audience data to succeed in the growing social commerce space.

🔴 What it means

While TikTok Shop has transformed consumer behavior, publishers face unique challenges in the live shopping space. PureWow’s approach—blending affiliate sales, brand sponsorships, and repurposed content—could set a precedent for media brands entering social commerce. This move signals that content-driven commerce is the future, and brands should explore how livestream shopping fits into their engagement strategies.

👉 Read more about PureWow’s live shopping push here.

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🎯 Hot Take #2

TikTok Shop Expands to Germany, France, and Italy

TikTok Shop has officially opened its Seller Centre in Germany, France, and Italy, allowing businesses to set up accounts and prepare for launch in these fast-growing e-commerce markets. Unlike traditional marketplaces like Amazon or Allegro, TikTok Shop thrives on short-form video content, influencer marketing, and algorithm-driven discovery, making it essential for brands to adapt their strategies to social commerce.

🔴 What it means

This expansion opens massive opportunities for brands looking to tap into international audiences via social commerce, but success will require local market research, regulatory compliance, and optimized social-first strategies to drive engagement and conversions. Brands that move fast and master video-driven shopping will gain a strong first-mover advantage. While german retailers like zalando are already leading the charge with social commerce and live shopping on their own sites, TikTok Shop offers a powerful complementary channel where younger brands and creators can unleash their creativity and engage new audiences in innovative ways.

👉 Read more about TikTok Shop’s European expansion here.

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🎯 Hot Take #3

VERB Acquires AI Social Selling Startup LyveCom to Power Next-Gen Livestream Shopping

VERB Technology has announced the acquisition of LyveCom, an AI-driven video commerce platform, positioning its MARKET.live as one of the most advanced AI-powered livestream shopping platforms. This move will enable brands to seamlessly integrate livestreams, shoppable videos, and AI-powered virtual shopping hosts across their own websites, mobile apps, and social platforms.

🔴 What it means

With one-click simulcasting, AI-generated video content, and real-time analytics, MARKET.live is setting the stage for the next evolution of video commerce. Unlike closed marketplaces like TikTok Shop and Amazon Live, this platform gives brands full control over their content, audience, and conversions. As AI-driven social commerce grows rapidly, this acquisition positions VERB as a leader in automated, personalized, and omnichannel video shopping.

👉 Read more about VERB’s AI-powered expansion here.

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🔥 Social commerce is evolving fast—are you keeping up?

Whether it’s expanding into new markets, launching live shopping, or integrating AI-driven video commerce, the brands that innovate today will lead tomorrow.

Stay tuned for next week’s roundup, and if you want to delve deeper into these trends or share your insights, let's connect. 💜

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