#2 Social Commerce Insider: The Hottest News 🔥

SOCIAL COMMERCE HOT NEWS

💥 HOT TAKE #1:

Survey: Business leaders to invest in social commerce, AI ahead of holidays

A recent survey published by our technology partner commercetools reveals that 94% of business leaders expect higher holiday sales this year, with 92% planning to increase their investments in social commerce. Additionally, 91% of respondents plan to boost AI spending to improve customer experiences and operational efficiency. The survey highlights the growing role of social media platforms and AI in shaping holiday retail strategies.

👉 Read the full article on Chain Store Age here

💥 HOT TAKE #2

The Victoria’s Secret Fashion Show is BACK with a Shoppable Livestream!

Amazon announced last week that Victoria’s Secret & Co. is bringing back its iconic Fashion Show on October 15, 2024 with a twist - The event will stream on Amazon Prime Video as a fully shoppable live event, allowing viewers to purchase items directly during the show. This marks a major shift from traditional runways to a digital-first, interactive experience that taps into the power of social commerce and live shopping. The brand is also showcasing more diverse models, embracing inclusivity and body positivity as key themes.

👉 Check out the Linked announcement from Tim Derner here

💥 HOT TAKE  #3

Expedia Launches Industry-First Creator-Led In-App Shoppable Storefronts

Expedia Group has introduced a groundbreaking feature allowing users to book their favorite creator’s or celebrity’s recommended hotels with just a few clicks through shoppable storefronts on the Expedia app. These invite-only Travel Shops, curated by creators, tastemakers, and brands, take users from 'looking to booking' while getting inspiration from influencers on social media. This first-of-its-kind experience brings social commerce directly into travel planning, and creators can now join the waitlist to participate.

👉 Read the full article on Expedia here

That’s all for this week! Stay tuned for next week's roundup!

Want to dive deeper into Social Commerce or have insights to share? Get in touch. 💜

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