#3 Social Commerce Insider: The Hottest News 🔥

SOCIAL COMMERCE NEWS

💥 HOT TAKE #1:

Social Commerce: How Brands Can Capitalize On A $3 Trillion Opportunity

According to Forbes , social commerce is projected to become a $3 trillion market by 2026, and is already reshaping the way consumers shop by blending social media, entertainment, and e-commerce. Max Benator, CEO of Orca, highlights platforms like TikTok Shop where consumers can buy directly from interactive content. Brands must embrace social commerce as a long-term strategy or risk being left behind. With content creators driving sales and AI optimizing processes, the time to act is now.

👉 Read the full Forbes article from here.

💥 HOT TAKE #2

Social Commerce Conference Event in Berlin

Last week, our CEO Sophie Frères (née Spethmann) was part of one of the first conferences dedicated to social commerce, held in Berlin. LiSA came together with partners like Agora and ForReal to share their expertise and learnings on how brands can thrive with shoppable content formats, especially liveshopping.

👉 Read Sophie’s post here or visit the event site here.

💥 HOT TAKE #3

SpendX Prepares to Launch the First-Ever Gamified Spend-To-Earn Mini App on Telegram

@SpendX, a Web3 startup, is set to launch the first-ever gamified Spend-To-Earn mini app on Telegram in partnership with Visa . The app will reward users with Web3 incentives for real-world purchases made using Visa cards, leveraging the Visa Offers Platform to track transactions. This initiative aims to drive mass adoption of Web3 by making cryptocurrency rewards accessible through everyday spending. With over 4.3 billion Visa cards in circulation and Telegram's large user base, SpendX seeks to push cryptocurrency into mainstream use. Backed by seed funding from Icetea Labs and DAO Maker, the app is expected to launch later this year.

👉 Read the full details on SpendX’s upcoming launch here

That’s all for this week! Stay tuned for next week's roundup!

Want to dive deeper into Social Commerce or have insights to share? Get in touch. 💜

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