#6 Social Commerce Insider: The Hottest News 🔥

Hey social commerce aficionados! 🦸🦸

Welcome to this week's Social Commerce Hot Takes, where we’re diving into three of the biggest moves in social commerce right now! 🚀

This week, we explore eBay's live pre-owned event in London, ThredUp's exciting advancements in social commerce through new social shopping tools, and TikTok's big push into holiday livestream shopping. Let’s jump into the hottest stories shaping the future of social commerce!

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SOCIAL COMMERCE HOT NEWS

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💥 HOT TAKE #1:

TikTok Goes All-In on Livestream Shopping for the Holidays

TikTok Shop is betting big on livestream shopping this holiday season, kicking off its Black Friday and Cyber Monday campaign with "Brand Palooza" from November 13th through the 27th. The platform will feature "super livestreams" with celebrities including pop star Nicki Minaj on November 24th. TikTok is offering brand-focused exclusive product discounts of up to 55% and has extended its return period until February 10, 2025 for eligible purchases.

💡 What it means: TikTok is leveraging its massive user base and celebrity appeal to drive holiday sales through interactive, engaging livestream events.

Learn more about TikTok's livestream strategy from Forbes.

💥 HOT TAKE #2

ThredUp Enhances Its Social Commerce Strategy

ThredUp is making a bold move into social commerce by appointing Danielle L. Vermeer as its new Head of Social Commerce. Vermeer, who previously led Amazon Fashion's luxury resale division and founded the social commerce resale app Teleport, will spearhead ThredUp's efforts to establish a robust social commerce business. The company is exploring various aspects of social commerce, including selling through TikTok Shop, Instagram, live shopping, and influencer programs. ThredUp is also leveraging AI to enhance the shopping experience.

James Reinhart stated, “We’ve grown a little slower than I’d like recently. So what I’m really focused on next year is growth.” This reflects ThredUp's commitment to evolving its platform and expanding its market presence.

💡 What it means: ThredUp is positioning itself at the forefront of social commerce in the resale market, potentially reshaping how consumers discover and purchase secondhand items.

👉 Learn more about ThredUp's social commerce strategy on Glossy.

💥 HOT TAKE #3

eBay to Host Live Pre-Owned Event in London

eBay is set to make a splash in the physical retail space with an exciting live pre-owned event at the Outernet, a new immersive entertainment district in London. The event, scheduled for November 2024, will focus on pre-owned fashion and accessories, highlighting the growing importance of the secondhand market and eBay's commitment to sustainable fashion.

💡 What it means: The blend of online and offline experiences is becoming increasingly important in the retail landscape, especially for pre-owned goods.

👉 Find out more about eBay's live event from Fashion Network.

That’s all for this week! Stay tuned for next week's roundup!

Want to dive deeper into Social Commerce or have insights to share? Get in touch. 💜

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