The Rise of Social Commerce: Holiday Shopping's Game-Changer 2023/2024

WHY Your Brand Needs Social Commerce

Q4 is the most lucrative and buzzing time of year for almost all brands, but it’s even more exciting for those who offer shoppable video content with LiSA. This isn't just about the potential for brands partnering with LiSA to achieve record-breaking sales and exceptional return on investment. It's also an opportunity for them to enjoy their live shows, experiment with innovative formats, and gain deeper insights into their customer base.

In 2023, the secret weapon that will set successful businesses apart from the rest is social commerce, specifically through innovative formats like shoppable videos and live shopping. Through online video commerce, our partner brands like Charlotte Tilbury, Marks & Spencer, and AVON are offering increased engagement, real-time interaction, authenticity, trust-building, and unparalleled convenience. Your brand can do the same this retail season, so capitalize on this Black Friday, Cyber Monday, and Christmas sales opportunities with LiSA—#1 all-in-one social commerce platform.

What is Social Commerce?

Social commerce is a powerful blend of captivating video content mixed with the convenience of e-commerce. This innovative approach leverages the art of visual storytelling to inspire and engage audiences. Thanks to the popularity of Instagram reels, TikToks, and YouTube Shorts video commerce has emerged as a game-changing strategy for brands aiming to connect authentically with their target audience.

Shoppable videos and live shopping are extremely effective in converting consumers and driving sales, especially during key shopping periods like Black Friday and Christmas. This highlights the crucial need for your brand to integrate video commerce into your holiday retail marketing strategies.

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Why Social Commerce is Holiday Gold

Engagement Boost: Amid the holiday ad chaos, social commerce stands out by offering personalized, interactive experiences. Live videos and behind-the-scenes glimpses, coupled with shoppable videos and shoppable stories, create a sense of connection that resonates with shoppers, enhancing engagement in holiday retail.

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Instant Engagement: Live shopping offers instant, engaging conversations with customers, leading to a surge in holiday sales. Shoppers can ask questions, receive product advice, and make purchases in the moment, just like a real in-store experience, creating a dynamic interaction, and reducing return rates.

Building Loyalty: Video commerce in general lets brands showcase products in an authentic light, blending in user-generated content and heartfelt testimonials. This holiday season, it's the secret sauce that boosts confidence in shoppers, making them not just buyers but loyal fans. This trust factor is a game-changer during the holiday season, making shoppers feel confident in their purchases and deepening their loyalty to the brand.

Convenience: The traditional brick-and-mortar in-store shopping frenzy often translates into long queues, bustling stores, sold-out products, and the frantic search for the perfect gift. Live shopping and shoppable video content eliminate these pain points by offering a convenient, one-click shopping experience from the comfort of home. With a simple click, shoppers can browse, select, and buy products from the comfort of their homes, resulting in increased sales growth for online shops.

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Numbers Speak Louder Than Words: Holiday Shopping Stats

Online shopping is gaining momentum, with an estimated 2.5 times more people opting for digital purchases over physical store visits in 2023. Let's delve deeper into the numbers that highlight the impact of social commerce on holiday shopping:

✓ Online Sales Surge: Shoppable videos and live streams with LiSA led to a 37% increase in conversion rates, indicating the effectiveness of real-time, interactive content in driving holiday sales growth.

✓ Trust: Consumers are 73% more likely to trust a brand that engages with them in real-time through a live shopping show. This type of personal shopping experience creates a genuine connection between the shopper and brand, and improves brand loyalty which is essential during the holiday season to increase sales and stops customers from switching to competitors.

✓ Fun: 63% of shoppers say live shopping makes their online purchase experience more enjoyable, so breathe festive excitement like polls, games, DIY hacks, tutorials, etc into your live shows and shoppable videos.

✓ Product Discovery: 64% of shoppers discover Black Friday and/or Cyber Monday deals through retailer websites, so it’s essential your website isn’t static and boring, but video-first and engaging. LiSA can help you take your existing videos and turn them into shoppable stories to create a social-media-like feel on your website, ready in time for Black Friday and Christmas!

✓ Holiday Sales Growth: The National Retail Federation forecasts that online holiday spending will grow by 7% to 9% in November and December to between $273.7 billion and $278.8 billion, up from $255.8 billion last year. That means now is the time to level-up your social video commerce game, and capitalize on e-commerce sales through amazing live shows and shoppable video content.

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Do you want to be the brand that captures hearts, attention, and sales this 2023 holiday season? To outshine your competitors, you need to stay one step ahead with social video commerce, and LiSA is the most trusted platform to support your brand with festive live shows and sizzling shoppable videos.  

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The holiday season is the most beautiful time of the year and, for retailers, it’s also the busiest. Even though inflation is challenging for retailers and shoppers alike, holiday shopping is poised to surge and retailers are turning to LiSA to drive holiday sales growth.

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Curious? 

If you’re interested in maximizing your ROI and capitalizing on the busiest shopping season of the year, book a free demo now as there are limited slots available due to the festive season. Go live with shoppable videos native to your website and live shows to hook your audiences and grow your online sales—Happy Holidays!

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Any questions to this blog article? Please contact Kathrin Gering - kathrin@hello-lisa.com

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