Top 10 Ecommerce Trends for 2024

Shoppable Stories, Shoppable Video & Live Shopping — Video Commerce to Revolutionize eCommerce

You: Hey Siri, where can I find the best ecommerce trends?

Siri: Check out a recent article by LiSA, the #1 all-in-one social commerce platform, they have the best ecommerce trends you need to know for 2024.

The marketing playbook you’ve been using for years won’t suffice in 2024. Voice search, personalization, omnichannel experiences, and social commerce are all taking their place in the ecommerce line-up of trends that your brand needs to embrace to succeed in 2024. These driving forces in online retail demand attention and strategic adaptation. The question isn’t whether you should evolve; it’s how quickly and effectively can you do it.

Brands are turning to us with big, bright ideas for their social commerce campaigns that will drastically improve their ecommerce website, and LiSA is offering a limited free one-month trial to help you do the same. Don’t let your competitors outshine you next year, stay ahead of the curve by familiarizing yourself with the industry's key trends.

Not sure which are the biggest ecommerce trends that are predicted to dominate 2024? Keep reading to be in the know!

Ecommerce Trends You Need to Know for 2024

1.Social Commerce

Anticipated to soar to an astounding $1.6 billion by 2025, the global social commerce market will be a pivotal force in 2024. Social commerce encompasses gaming, VR, live shopping, chatbots, shoppable video formats, and social media selling. 

Are you struggling with conversions on your website? Have you seen a drop in engagement rates and wouldn’t you love to improve your SEO rankings? If yes is the answer, then supplement your 2024 strategy with more video commerce. Video commerce is a part of social commerce which covers video formats like shoppable stories, shoppable videos and live shopping, and these are proving to be the most popular and relevant for brands wanting to increase website product sales. These video commerce formats are excellent ways of increasing dwell time on your website, promoting new products through interactive browsing, boosting consumer engagement, and ultimately making your basic video shoppable leads to higher conversions. If you’re looking to boost sales and engagement rates on your website this year, then LiSA is the best place to start with shoppable videos and stories.

Interested in learning more about social commerce? We’ve put together a short guide that has everything you need to know about Social Commerce— read it here now!

2. Social media

Instagram, Facebook, and TikTok are transforming into dynamic sales platforms,integrating features like shoppable posts and in-app purchasing. This trend is set to gain momentum in 2024, becoming increasingly vital for ecommerce brands. The seamless shopping experience offered by these platforms allows users to make purchases without leaving the social media environment, contributing to the growing significance of social commerce in the online retail world.

3. Product videos

Even when customers are shopping online, they still have questions about a product's features, design, and functionality, just like they would in a physical store. To succeed in ecommerce, it's important to provide clear answers to these questions. And the best way to do that? Video. Ecommerce brands that use product videos are more likely to boost sales. For a competitive edge, take it a step further by making your product videos shoppable via LiSA's user-friendly platform and witness your sales skyrocket! By making your product videos shoppable, you make it ultra-easy for shoppers to enjoy purchasing through a hassle-free, one-click process. Remember, the easier it is to buy, the more you sell. Videos breathe life into a product, adding a dynamic, 3D touch to show it in action. This is the moment when the shopper is hooked, and the best way to seal the deal is with an immediate buy button in the video.

4. Omnichannel Experiences

Shopping isn't just about in-store or online anymore—it's a dynamic journey. People might start looking for something in one place and end up buying it somewhere else. But not every platform has to lead directly to a purchase. It’s now more important than ever for retailers to know where people find products, how they enjoy learning  about the product, and where they actually make the purchase.

Whether all this happens in one spot or across various channels, the key to success is making sure that every time someone interacts with a brand, it feels consistent and flows smoothly from one step to the next. That's the real secret to winning in the world of multichannel shopping.

5. Augmented Reality & Virtual Reality

Have you been shopping online and wished the products could come to life? With AR/VR, it can! Interactive storefronts are turning ecommerce shopping into an experience. It’s not just about buying; it’s about engaging, exploring, and enjoying. Technologies like augmented reality AR and VR are taking customer engagement to the next level by providing more immersive and interactive experiences than ever before. 

Customers don’t want to guess what a new couch would look like in their living rooms, and with augmented reality, they won’t have to. Adding this technology means they can use a phone or laptop to see a live video of the room with the new addition. The same goes for artwork, flooring and many clothing items. It’s imperative for ecommerce enterprises to proactively integrate AR where applicable, so customers can virtually "try on" products and enjoy their online shopping experience.

6. Voice Search

Step into the future with smart home companions like Amazon Alexa and Google Home leading the charge for voice-activated searches. Retailers, it's time to pivot and optimize for voice search if you haven't taken the leap already. This entails honing in on conversational keywords and mastering local SEO to seamlessly tap into this expanding market. Projections hint at worldwide sales of these voice-enabled marvels skyrocketing beyond $30 billion by 2024. Be part of the conversation—gear up for a voice-activated revolution!

7. Direct Messages

As consumers seek more personalized interactions, direct messages become a powerful tool for brands. Leveraging messaging apps and direct communication channels allows businesses to engage with customers in real-time, offering product recommendations, answering questions quickly, and creating a more friendly and personalized shopping experience.

8. Personalization through First-party data

It's no secret that online shoppers are getting more savvy about the data brands collect on them. Paired with browsers like Google phasing out third-party cookies, this shift is pushing brands towards prioritizing first-party data. Customers willingly share first-party data through forms, questionnaires, and the checkout process—a goldmine for brands aiming to create personalized marketing campaigns. With LiSA’s social commerce platform, you retain your first-party data because shoppable videos, stories, and live streaming all happen on your website, ensuring you keep 100% control over the valuable data.

Have you ever wondered how your favorite online store seems to know exactly what you want? It's all thanks to the magic of AI and machine learning! As shoppers crave personalized experiences, ecommerce businesses are digging deep into data to offer spot-on suggestions, custom content, and exclusive deals. Personalization isn't just a buzzword—it enhances customer satisfaction and increases the likelihood of conversion. So, if you want higher conversions and happy customers in 2024, get personal with your customers!

9. Mobile App Optimization

Let's face it—our phones are practically like extensions of our arms. In 2023, a whopping 60% of ecommerce sales are happening through mobile devices, so it's crucial for businesses to ensure their apps are nothing short of exceptional. Smooth shopping experiences, fast load times, and one-click checkouts? Yes, please!

 The convenience of fingerprint and facial recognition technology, along with the simplicity of one-click payments, is set to revolutionize mobile payments. This innovation is poised to nudge consumers away from desktops, making mobile the go-to choice for ecommerce transactions. Get ready—mobile is gearing up to be the preferred payment method!

10. Sustainable Shopping

Online shopping without the guilt? Sign me up! With 60% of shoppers willing to pay more for a product with sustainable packaging, eco-conscious business owners can reduce their own carbon footprint, and marketing-savvy ecommerce businesses have the opportunity to provide USPs to set them apart from their competitors.

Ecommerce businesses that prioritize eco-friendly and socially responsible practices throughout their supply chains will strike a chord with a growing base of conscientious consumers. With the sustainable packaging market expected to reach $440.3 billion by 2025, more online retailers are taking note of how they handle shipping and packaging to minimize carbon emissions. This is one trend that’s here to stay.

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Recap At The End of The Year…

We’ve seen dramatic and rapid shifts in the ecommerce and digital marketing sphere for retailers this year. Social commerce, product videos, short form content, personalization, and sustainable shopping have already made a sharp rise in 2023, and each of these trends is set to gain further momentum. Recognizing and capitalizing on these shifts can empower ecommerce businesses to establish a competitive advantage, ensuring they are well-prepared to navigate the challenges that lie ahead in 2024 and beyond. 

Outlook for 2024…

2024 is going to be a rollercoaster ride for ecommerce! With AI and machine learning steering the ship, voice and visual searches, flexible payments, subscription services strategies, and eco-friendly practices riding the wave, the future looks bright (and green!). And let’s not forget social commerce, which is shaping up to be an essential for e-commerce brands in 2024.  

We hope you’re excited for what awaits your ecommerce brand in the year ahead, and to spearhead your social commerce strategy, we’re offering a 1-month free trial that includes shoppable stories for brands that want to build up communities, boost engagement and increase sales. This strong offer actually gives you the chance to reap the rewards of our entire suite of social commerce products for free, with no commitment. Seize the opportunity with our 2024 Social Commerce Kickstart offer that won’t be around for long. Don't miss out on propelling your brand into the forefront of social commerce excellence in the coming year!

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Blog Articles, that are also interesting: 

The Star Performer of 2024: Social Commerce

10 Video Marketing Trends for Your Ecommerce

Elevate Your Online Sales with this 3-Step Guide to Mastering Social Commerce