Social commerce, built for impact and scale.
Does your brand already run activities, but in pockets? A TikTok shop here, a creator program and Meta ads there, maybe some shoppable video...
LiSA helps design, build and scale a coordinated 360° program tailored to your brand. Social commerce becomes a measurable contributor to your P&L. We co-build and co-run, until your team is ready.
CGC
EGC
UGC
Brandof social teams now measure their success by conversion rates, not just engagement
Source: Sprout Socialis the projected social commerce market size by 2032, growing ca. 28% a year.
Source: Mordor Intelligenceof CMOs already run social commerce. Almost half say conversion is where it breaks down.
This is no longer a "test and learn" channel. It’s a high-stakes, conversion-focused ecosystem that demands a coordinated, strategic program.
What’s holding back your social commerce?
Team silos & misaligned goals
Performance marketing, social and e-commerce teams optimize for different outcomes; yet each handles a piece of the social commerce puzzle.
Disconnected activities
You offer shoppable content on many platforms, perhaps even your site. Yet, none of it connects, leaving ROI potential entirely untapped.
Unclear starting point or roadmap
Most brands know they need to act on social commerce but are unsure how to start or scale it effectively for it to become a significant P&L contributor.
No shared tracking
No single view of ROI across channels, teams and activities, making intelligent budget and margin optimization impossible.
AI vs. human-made
While AI-gen content is effective for some social shopping goals, human-made performs much better for others. Most brands lack an intentional, data-driven approach.
Channel guesswork
Testing shoppable content everywhere, without a clean comparison of results against targets, leaves CMOs guessing which channels to double down on.
5 steps to a high-performing program
We co-design and co-build until social commerce is a strategic pillar of your business, contributing measurably to the P&L.
- Step 01
Readiness assessment
We map your current social channel activities, resources, and content velocity to gauge your social commerce maturity.
- Step 02
Strategy definition
Definition of clear goals, then selection and prioritization of channels, content sources (EGC, CGC, UGC, AI-gen) and target groups, specific to your brand.
- Step 03
Gap-check & activity set-up
If more resources are needed e.g. for an own TikTok Shop, creator collabs or owned video shopping, we connect you with vetted partners and steer set-up and execution.
- Step 04
Execution & optimization
After activity launch we give you one consolidated, cross-channel view of performance. Together, we learn, iterate, and optimize activities and processes and structures for scale.
- Step 05
Hand over
Once the program performs, your teams take the wheel, fully equipped to scale.
The Social Commerce Strategy Compass.
Our tried-and-tested 360° framework to scope, design, align and oversee every activity.
- Goals
Clearly defined & aligned with company strategy: Do you want to reach new audiences, improve brand image, amplify social ad ROI, amplify CLV, build an own community ?
- Content format
Which shoppable experience formats fit best? A balanced mix of pics, clips, video and live.
- Content source
What is there, what is needed? EGC, CGC, UGC, AI-generated and/or branded content?
- Channels
Instagram, TikTok, Facebook, Youtube, Pinterest, on your own site... what fits best, where are content synergies?
- KPIs
How shall success and P&L impact be measured? LiSA not only provides consolidated tracking, but recommends clear action and helps execute it while we are still co-running your program.
Where does your social commerce stand?
Answer five quick steps and get your maturity level, your score across five dimensions and personal recommendations.
Start the quizStronger together.
We team up with specialist consultancies to cover the full journey, from strategy to retail media.
Greyhairworks
Joint social commerce blueprints for CMOs, plus social shopping inside retail media.
Inovon
Jointly advising brands on social commerce strategy.
Questions, answered.
A structured plan that connects all of a brand's social selling activities (on-platform shops, social media, creators, live and the brand's own site) under one strategy, with clear goals, KPIs and budgets per channel. LiSA designs and executes these programs with enterprise brands and retailers.
Typically 12 months, but the pace is set by you. The five phases (assessment, strategy, setup, execution and hand over) adapt to your team's capacity, the number of channels and your internal approvals. Some brands move faster, others take longer.
No. The program is independent of any tool. Where LiSA's on-site formats fit your goals, we'll show you how.
TikTok Shop, Instagram, YouTube, Facebook, Pinterest, live marketplaces such as eBay and Whatnot, and your own site.
Your teams run it independently, fully equipped with the strategy, processes and reporting built together.
Take our free maturity quiz for a personal assessment of where you stand and what to prioritise next.
Yes, if your goal is reach and new customers, and your products suit impulse purchases at accessible price points. Plan for platform fees and creator commissions from the start, and decide upfront how TikTok Shop sales relate to your own site and pricing.
Yes, if you sell products that benefit from advice, demonstration or a personal touch. On your own site, live shopping keeps full margin and customer data, and builds loyalty and higher baskets. LiSA's platform powers on-site live shopping for enterprise brands.
Yes, in most cases. Shoppable videos, stories and customer content on product pages give shoppers the social proof they look for on social media, without sending them away from your site. It's often the fastest owned-channel win.
Not with in-app checkout. Meta has moved shopping to linking out, so product tags now send shoppers to your site. Instagram and Facebook remain strong for inspiration and consideration, driving qualified traffic to your shop.
It depends on your category. Live marketplaces are strong for collectibles, fashion and resale, with highly engaged audiences. The platform owns the customer relationship, so they're best used for reach and specific assortments rather than as a core channel.
Yes, as part of a mix. Affiliate creators scale reach at low upfront cost, especially on TikTok Shop. Pair them with long-term creator partnerships and employee content to stay in control of how your brand shows up.
Yes, if the formats fit. Expert-led live shopping and curated creator content on the brand's own site often suit premium brands better than discount-driven platform sales.
By knowing the full cost per channel (fees, creator commissions, content and media), and steering budget with first-party data from owned channels. Volume on social platforms doesn't automatically mean profit.
With one consolidated view instead of separate platform dashboards. LiSA's programs include cross-channel reporting, so budget decisions rest on comparable data.
It usually sits between social, performance marketing and e-commerce, which is why it stalls. The program defines ownership, decision rights and shared KPIs across teams.
AI agents increasingly shape product discovery. Authentic content, creators and community become more valuable as trust signals. The program balances AI-generated content with real customer relationships.
Every channel has a job. Know which one.
Social commerce channels fall into three groups. Each plays a different role in the funnel, with different trade-offs in margin and customer data.
Purchase happens inside the platform.
Discovery and spontaneous purchases, driven by the feed or a live host.
Awareness and first purchase. Strong for reach and new audiences.
Shared with the platform. Fees and creator commissions apply.
Held mainly by the platform.
Inspiration on the platform, purchase on your site.
Inspiration and research. Browsing, comparing, saving.
Consideration. Drives qualified traffic to your shop.
The sale is yours. Cost sits in media and content.
Captured once a shopper buys on your site.
Social formats directly on your site.
Trust, advice and a direct relationship with the brand.
Conversion and loyalty. Repeat purchases and lifetime value.
Fully with the brand. Creator commission only where you choose it.
Full view of behaviour and relationship.
Most strong programs use all three, each with a clear role, KPI and budget. The first-party insights from your own channels then help you steer budget and activity across every platform.
Ready to build your 2027 social commerce program?
Book a call and we'll show you how to design and execute a high-performance strategy. We reply within 24 hours.
- Expert guidance from social commerce program designers
- Built by the team behind LiSA's enterprise social commerce platform
- A 12-month program tailored to your brand